It means contacting a person you don’t know to (tastefully) tell them more about your services. Even though people are anticipating LinkedIn prospecting, you can still annoy them if you don’t do it right – and annoyed prospects are not viable prospects.Ĭold prospecting and “value bombing” are two alternate ways of approaching people you don’t personally know on LinkedIn.Ĭold prospecting is the modern equivalent of cold calling. In fact, “ 50% of B2B buyers use LinkedIn as a source for making purchase decisions.”Įven so, there are dos and don’ts when it comes to prospecting on LinkedIn. Part of creating professional relationships is inbound sales, so users definitely expect – or even want – to be approached. ![]() If you’re hesitant to jump in, remember – LinkedIn is a professional network, and people are there to make connections and create relationships. It can also be daunting if you prefer a low-key approach and don’t want to be seen as aggressive or “salesy.” ![]() But the platform is so vast, it can be hard to know where to begin. LinkedIn is a gold mine of prospect information for sales and outreach.
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